TVG Introduces 2007 Marketing Seminar Series
TVG has announced the introduction of a totally new curriculum for their very well regarded Marketing Seminar Series for 2007. All programs are either new or completely updated for content and program design. Now based on Adult Learning Theory each program provides a more interactive and fast-paced experience, all geared to providing the participant with knowledge they can use immediately upon their return to their job. The 2007 Series includes:
Pharmaceutical Industry Overview
September 26-27
The pharmaceutical industry is unique from the research & development, marketing and regulatory point-of-views. Get up to speed on the pharmaceutical drug development cycle (Preclinical, Phase I through Phase IV), and the US and EU approval process. Learn the key business/marketing issues from drug development through commercialization, and as a product reaches maturity.
Marketing Research Essentials
April 18-19
October 17-18
Explore the role of marketing research in informing pharmaceutical brand decisions. Gain practical insights into each of the six steps of the pharmaceutical marketing research process to successfully manage projects from problem formulation and RFP development to the final report and recommendations for senior management.
Interpreting & Applying Qualitative Marketing Research
May 16-17
Review the strengths, limitations, and interpretation strategies of the most widely used qualitative marketing research techniques. Understand how to set qualitative project timelines, and manage vendor relations including sample issues, and evaluation of research moderators.
Interpreting & Applying Quantitative Marketing Research
November 7-8
Leverage today’s menu of quantitative marketing research techniques being used to answer complex business questions. Review the strengths and weaknesses of the different techniques and how to translate output into actionable recommendations.
Secondary Data Analysis & Interpretation
June 6-7
Learn how to use and interpret the secondary data available to the pharmaceutical industry. Obtain hands-on experience and solid interpretation skills with secondary data types such as prescription, sales, promotion, diagnosis, patient data, etc.
Building a Strategic Marketing Plan
May 2-3
October 24-25
Successfully plan a high impact marketing campaign utilizing a systematic approach to product marketing. Develop a new marketing vocabulary by participating in a fast-paced case study that explores strategic planning from initial strategy development, product profiling and positioning, to plan implementation.
Location: All programs will be held at the Sofitel Philadelphia Hotel in Pennsylvania.
Fees: The seminar fee is $2300 per seminar. We do offer a “Send 5 get 1 free” discount – send 5 participants to any combination of our 2007 programs and a 6th participant may attend one program for free.
To register contact: Stephanie Klinck, 215.283.5412, sklinck@tvg-inc.com, or visit the website at www.tvg-inc.com.
This item was posted on Thursday, December 14th, 2006 at 10:06 am and is filed under What's New.