TVG

TVG’s exciting new approach to choice modeling offers pharma companies the ability to make decisions based on a much more comprehensive evaluation of potential product use. Traditional models have incorporated only pieces of the many influences on product design and uptake. The Unified Market Simulator^SM includes a much richer level of data, including data not previously used in decision models.

Building on proven modeling approaches, this new market simulator goes beyond standard conjoint and discrete choice to include data such as the impact of payors and patients. It also reduces the overstatement inherent in choice models to provide a truer forecast of stated shares. TVG’s Unified Market Simulator^SM provides key insights at a variety of strategic decision points: evaluating licensing opportunities, valuating pipeline products, clinical trial design, evaluating opportunities for new indications, and gauging impact of new competition.

The outcome is a much more comprehensive evaluation of products in the context of today’s pharma markets. Clients recieve a powerful, yet simple-to-use simulator which enables them to run “what-if” scenarios, test marketing strategies and evaluate competitive responses.

For more information about TVG’s Unified Market Simulator^SM, contact Ted Felix, Senior Vice President, 215-283-5337, tfelix@tvg-inc.com.

Buying decisions are both rational and emotional. The success of most brands depends on more than just their clinical features. The power of each brand lies in the minds of the customers, and the attitudes and beliefs that result from every brand interaction.

TVG’s updated Brand Character Portrait^SM Analysis provides a clear, easily understood picture of the underlying motivations affecting product acceptance. By answering many of the key questions around product personality, it delivers crucial insights into the emotional aspects of products.

The insights provided by our analysis of your brand’s character provide sharply focused direction for branding, promotional message development and creative execution. They help to pinpoint what to convey, what mood to create, and what will push your customers’ “hot buttons”.

TVG’s Brand Character Portrait^SM Analysis provides critical insights in the following situations:

Build strong bonds with your customers by exploring the emotional aspects of their buying motivations. Prevent your brand from becoming a commodity.

For more information about TVG’s Brand Character Portrait^SM Analysis, contact Ted Felix, 215-283-5337, tfelix@tvg-inc.com.

TVG announces the introduction of our new Message Max^SM methodology. A powerful new message development technique, Message Max^SM is designed to help you narrow the field of message choices to those that will deliver the greatest impact.

The Message Max^SM methodology isolates the most compelling combination of messages that will appeal to the largest possible audiences. Choosing the single message that ranks highest with customers often will not lead to the best return. Similarly, choosing the top two messages may not increase reach much beyond those reached by the first message. It is more often a specific combination of messages that will provide the best outcome for your product.

Recognizing the limitations of traditional techniques, this new methodology employs an enhanced analysis tool to assess messages on parameters such as importance, strength, and ability to motivate, and identifies the combination that reaches the largest number of customers.

The Message Max^SM methodology is especially useful when you are short on time or budget. It eliminates the need for round after round of costly research to narrow the field of choices, without sacrificing action-oriented results.

TVG’s Message Max^SM methodology reduces the risk in making message choices. It will identify the best message configuration to inform the creation of detail aids, journal and DTC ads, etc. It will also arm your sales force with a more concise and persuasive product message.

For more information about TVG’s Message Max^SM methodology, contact Ted Felix, Senior Vice President, 215-233-5337, tfelix@tvg-inc.com.