TVG to present at PMRG Insitute
DRESHER, PA - TVG, a leading pharma marketing research, consulting and training firm has been chosen to deliver an educational workshop at the first annual Pharmaceutical Marketing Research Group (PMRG) Institute. TVG’s presentation, “Making People Care: Uncovering Emotional Insights Through Projective Techniques” will focus on ways pharmaceutical marketing researchers can identify the connections and underlying beliefs that make customers care about a product and inspire them to act. Michael Tucker, Ph.D., Vice President, and head of the company’s Qualitative Research team, and Barry Davis, Executive Director, will present on Monday, September 17.
The PMRG Institute, “Ideas that Thrive”, will be held September 16-18, 2007 at the Downtown Marriott in Philadelphia. To register visit www.pmrg.org.
This item was posted on Wednesday, July 18th, 2007 at 3:17 pm and is filed under What's New.