TVG taps Michael Luciano to Further Expand Client Focus
DRESHER, PA, November 6, 2007 – TVG Marketing Research & Consulting announces the appointment of Michael Luciano to Executive Director, Business Development. Mike is responsible for building new client partnerships for TVG by leveraging insights into the current needs and business issues facing marketers and marketing researchers drawn from 17 years in the pharmaceutical industry.
Mike’s prior industry experience was with Roche Laboratories where he held a variety of positions with increasing responsibilities in the areas of Analytics, Sales Management and Finance. His analytics experience includes market research and forecasting for in-line and development products as well as potential licensing candidates. Additionally, he offers expertise in a multitude of therapeutic areas including HCV, HIV, Oncology, Anti-Infectives, Neurology, Anti-Obesity and Diagnostics.
Michael has also served as an Adjunct Professor at Bergen Community College where he has taught Business and Marketing classes. He holds an undergraduate degree in Economics from Rutgers University and an MBA with a concentration in Marketing from Seton Hall University.
Michael Luciano can be contacted at mluciano@tvg-inc.com or 215-283-5431.
About TVG
For over 25 years, TVG Marketing Research & Consulting has been an industry leader in providing primary, custom-designed marketing research and marketing consulting to the healthcare industry. Utilizing our highly regarded Marketing Model, TVG provides a uniquely systematic approach to providing clients with a solid understanding of their markets and their customers through evidence-based insights and an experience-based vision of what products can achieve. The TVG Marketing Seminar Series, developed exclusively for pharmaceutical marketers, offers a targeted roster of courses on effectively planning and managing marketing and marketing research initiatives. TVG is a PDI Company.
This item was posted on Tuesday, November 6th, 2007 at 2:31 pm and is filed under What's New.