TVG

In this time of rapid change and escalating uncertainty, it is critically important to solidify your knowledge and your skills to proactively manage your career and ensure future success. Plan on attending one, or more, programs in the TVG Marketing Seminar Series in 2008. Our well-respected, healthcare-targeted curriculum of seminars will prepare you to effectively manage key marketing and marketing research initiatives.

TVG 2008 Marketing Seminar Series

Marketing Research Essentials
April 16-17
October 7-8

Welcome to the world of pharmaceutical marketing research! Explore the role of marketing research in informing brand decisions. Gain practical insights and “how-to’s” into how to successfully manage a project from problem formulation and RFP development to the final report for senior management.

Building a Strategic Marketing Plan
For Product Managers
May 7-8
October 22-23

Successfully plan a high impact marketing campaign utilizing a systematic approach to product marketing. Learn how to develop the right strategy, a focused product profile and achievable positioning for your product, and then how to translate them into powerful implementation tactics.

Interpreting & Applying Qualitative Marketing Research
May 21- 22

Review the strengths, limitations, and interpretation strategies of the most widely used qualitative marketing research techniques. Match the right methodology to your objectives, and then work successfully with the research vendor to secure the information you need to create recommendations that will get you noticed.

Secondary Data Analysis & Interpretation
June 11-12

Review the key data elements of secondary marketing research that can be used to answer straight forward and complex business questions. Representative data will be used to highlight the various types of data available and illustrate how to best analyze the information to efficiently find the answers you need.

Interpreting & Applying Quantitative Marketing Research
November 12-13
Explore how quantitative marketing research is being used today to answer complex business questions and guide important marketing decisions. Learn how to choose the most appropriate technique, and how to read and interpret the results to be able to translate them into actionable information.

To register, or for more information, contact Stephanie Klick at sklinck@tvg-inc.com, 215-283-5412.