Scott Lauder, Ph.D. named Director of PMRG Education Committee
DRESHER, PA – January 22, 2008 – TVG Marketing Research & Consulting, a major pharma marketing research, consulting and training company is proud to announce that Scott Lauder, Ph.D. has been named Director of the Education Committee of the Pharmaceutical Marketing Research Group (PMRG). The PMRG is one of the healthcare industry’s leading associations dedicated to the practice of marketing research.
In his role as Education Director, Dr. Lauder will lead the creation and execution of a strategic plan for continued education consistent with the PMRG vision and mission.
The PMRG is dedicated to advancing the principles, practice and power of marketing research within the healthcare industry.
Dr. Lauder has a unique combination of marketing, marketing research, and training experience built on over 23 years in the pharmaceutical industry, including various marketing research positions at several pharmaceutical manufacturers such as Abbott Laboratories’ Ross Division and G.D. Searle and Company. At TVG, he leads the team which develops, manages and conducts the TVG Seminar Series, a healthcare-targeted curriculum of seminars designed to prepare marketers to effectively manage key marketing and marketing research initiatives, as well as custom seminars and consultative workshops.
About TVG
For almost 30 years, TVG Marketing Research & Consulting has focused on the successful marketing of healthcare products. It is an industry leader in primary, custom-designed marketing research and consulting, and offers a uniquely systematic approach to providing knowledge about markets and customers through evidence-based insights and an experience-based vision of what products can achieve. The TVG Marketing Seminar Series offers healthcare specific training in the planning and management of brand marketing and marketing research. TVG is a PDI Company.
Dr. Lauder can be reached at 215-283-5451, slauder@tvg-inc.com.
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This item was posted on Wednesday, February 6th, 2008 at 10:39 am and is filed under What's New.