TVG

TVG Introduces Chart Capture^SM Research

DRESHER, PA – March 11, 2008 — TVG Marketing Research & Consulting, an industry leader in primary marketing research, training and consulting services has introduced an enhanced data collection tool, Chart Capture^SMResearch. Physicians make prescribing decisions one patient at a time. Traditional marketing research asks physicians to recall their last 10 patients or prescribing over the last 30 days. Chart Capture^SM Research taps into unbiased physician behavior at the individual patient level. Asking physicians to review a patient chart will often trigger recall of the actual reasons behind their therapy decisions.

The power of this research is in its ability to correlate physician attitudes, patient characteristics, clinical outcomes, and the impact of product attributes on the decision-making process. It offers the opportunity to:

Explore treatment algorithms and decision criteria

Create confidence around predictions of future behavior based on specific patient characteristics and clinical outcomes., not general perceptions

Uncover key patient types physicians identify as the most appropriate for product trial and usage

Chart Capture^SM with Patient Data Cube

Chart Capture^SM Research is being used successfully in both qualitative and quantitative research. Quantitative studies include an easy-to-use simulator, the Patient Data Cube, which enables the running of “what-if” scenarios going forward, based on actual physician behavior.

For more information

For more information about TVG’s Chart Capture^SM Research, or any of TVG’s Marketing Research services, contact Karen Fender, 215-283-5429, kfender@tvg-inc.com.

About TVG
For almost 30 years, TVG Marketing Research & Consulting has focused on the successful marketing of healthcare products. It is an industry leader in primary, custom-designed marketing research, training and consulting services. The company offers a unique systematic approach to providing knowledge about markets and customers through evidence-based insights and an experience-based vision of what products can achieve. The TVG Marketing Seminar Series has provided healthcare-specific training in the planning and management of brand marketing and marketing research to over 7000 industry professionals. Our consulting services include a variety of strategic, positioning and competitive simulation workshops.

###

This item was posted on Tuesday, March 11th, 2008 at 9:47 am and is filed under What's New.