Staff Promotions Highlight Client Satisfaction
DRESHER, PA – May 14, 2008 — TVG Marketing Research & Consulting, a leading provider of marketing research, marketing consulting and training to the healthcare industry, announces the promotions of two key members of their professional staff. Adam Porterfield, Psy.D., MBA, has been promoted to Associate Vice President from Executive Director, and Lisa Sternadori, MBA, has been promoted to Vice President from Associate Vice President.
Since his arrival at TVG in 2002, Adam has made a strong impact on the success of our clients through his skills at translating marketing objectives into relevant, impactful marketing research plans. As a member of our Qualitative Research Team, he has conducted several extensive programs of research that have helped shape product strategy, created positionings and messages, and fine-tuned implementation strategies for products approaching launch in the U.S., and across Europe and Asia.
Lisa Sternadori is a leading member of our Strategic Account Management Team, with a proven track record of building strong customer relationships. Her experience in sales and marketing at a number of large pharmaceutical manufacturers and her in-depth knowledge of many of the major and emerging therapeutic areas has made her a trusted advisor to several marketing research teams.
“We are thrilled to have the caliber of people represented by Adam and Lisa at TVG as we help clients navigate the increasingly complex world of pharmaceutical marketing,” said Peter Tilles, President, TVG Marketing Research & Consulting. “We congratulate them on their achievements.”
About TVG
For almost 30 years, TVG Marketing Research & Consulting has focused on the successful marketing of healthcare products. It is an industry leader in primary, custom-designed marketing research, training and consulting services. The company offers a unique systematic approach to providing knowledge about markets and customers through evidence-based insights and an experience-based vision of what products can achieve. The TVG Marketing Seminar Series has provided healthcare-specific training in the planning and management of brand marketing and marketing research to over 7000 industry professionals. Our consulting services include a variety of strategic, positioning and competitive simulation workshops.
This item was posted on Wednesday, May 14th, 2008 at 11:01 am and is filed under What's New.