TVG

Over the years, TVG has been one of the industry’s most consistent innovators. Today, we carry on that tradition by continuing to create new methods that get closer to the actual experiences and decisions in patient care.

Chart Capture^SM with Patient Data Cube
Physicians make prescribing decisions one patient at a time. Asking physicians to recall their last 10 patients or prescribing over the last 30 days, and then to project it over the next 30 days, often results in less than realistic projections. Chart Capture^SM Research, TVG’s enhanced data collection tool, allows you tap into unbiased physician decisions at the individual patient level. By asking physicians to review actual patient charts while participating in research, we can help you uncover the real reasons behind therapy decisions.

This new tool is being used successfully in both qualitative and quantitative research. Quantitative Chart Capture^SM studies include an easy-to-use simulator, the Patient Data Cube which enables you to run “what-if” scenarios going forward — based on actual physician behavior.

With marketing research budgets tightening, it is vital to work with real intelligence and understand your customers’ true motivations. For more information, contact Karen Fender, kfender@tvg-inc.com, 215.283.5429.

Unified Market Simulator^SM
TVG’s exciting new approach to choice modeling offers much greater accuracy of information based on a much more comprehensive evaluation of potential product use. Built on proven modeling approaches, this new market simulator goes beyond standard conjoint and discrete choice to incorporate a much richer level of data. The Unified Market Simulator^SM:

Integrates the impact of prescribers as well as payors, policy makers and patients to provide a total picture of the influencers of product use locally and globally

Incorporates additional data to not only test, but provide the importance of individual attributes on product uptake

Reduces the overstatement inherent in choice models to provide a truer forecast of stated shares.

The outcome is a much more comprehensive evaluation of your product in the context of today’s complex pharma markets. For more information, contact Karen Fender, kfender@tvg-inc.com, 215.283.5429.

Message Max^SM
A product can’t be all things to all people. The specific group of messages you choose to communicate your product’s key features and benefits will identify for the customer why they should try, adopt, and continue to use your product. TVG’s Message Max^SM reduces the risk in making message choices by isolating the most compelling combination of messages that appeal to the largest possible audience.

Recognizing the limitations of traditional techniques, this methodology employs an enhanced analysis tool originally developed to maximize reach and frequency of media spending. Applied to the message selection process, it assesses messages on parameters such importance, strength, and ability to motivate. Use Message Max^SM to inform the creation of detail aids, journal and DTC advertising, etc. It will arm your sales force with a more concise and persuasive product message. For more information, contact Karen Fender, kfender@tvg-inc.com,215.283.5429.

Brand Character Portrait^SM Analysis
Buying decisions are both rational and emotional. The power of your brand lies in the minds of your customers, and the attitudes and beliefs that result from every brand interaction. By tapping into the underlying motivations affecting product acceptance, you can build relationships and advocacy and dramatically improve your chances of success.

TVG’s Brand Character Portrait^SM Analysis provides critical insights for:

Developing the tone of your message and creative executions, including themes, colors, logos, etc.

Framing promotion and communication strategy

Differentiating your product in a crowded market

Redirecting tone and imagery to be more like the ideal as identified by customers, and a contrast to the dominant brand

To prevent your brand from being considered a commodity and help it gain loyalty and advocacy, contact Karen Fender, kfender@tvg-inc.com, 215.283.5429.