Post-Launch Surveillance for New & In-Line Products
Time-to-peak sales for pharma products has decreased dramatically. This means the window of opportunity to differentiate your brand and have a real impact on its direction is smaller than ever before. It is now critical to be prepared to quickly measure and monitor the various facets of product uptake, and to continually take the pulse of the market to develop and test possible course corrections, and react to any changes.
- Post-Launch Tracking
- Message retention and recall
- Sales rep & detail assessment
- Awareness/trial/usage
- User maximization
- Company/brand image
For more information about TVG’s Marketing Research Services, contact Karen Fender, 215.283.5429 or kfender@tvg-inc.com.