News
April 2009
04/20/2009
TVG Featured in PharmaVoice Article Topic: Forecasting
"Predicting the Future the Business Case for Forecasting", in the April issue of PharmaVoice magazine features comments by Dr. John Yi, TVG's Forecasting Modeling Specialist. Dr. Yi discusses how new product teams are working closely with their clinical counterparts to explore compounds' marketing and sales potential and using forecasts to optimally strategize clinical development. In addition his comments in the print version of the magazine, the digital addition also contains a list of "Forecasting Best Practices" provided by Dr. Yi.
March 2009
03/16/2009
Ina Noble Joins TVG Strategic Account Management Team
DRESHER, PA, March 16, 2009 – TVG Marketing Research & Consulting announces the appointment of Ina Noble to Vice President, Strategic Account Management. Ina is responsible for building new client partnerships for TVG. In this role, she will leverage her insights into the current needs and business issues facing pharmaceutical marketers and marketing researchers, drawn from over 20 years in the healthcare industry.
Ina’s prior industry experience includes work with leading custom marketing research firms focused on both qualitative and quantitative research. She has helped clients define goals and create research designs around their key business objectives, with an eye toward effectiveness and efficiency. Her therapeutic experience includes work in Endocrinology and Diabetes, Cardiovascular, Oncology and Rheumatology among other areas.
Ms. Noble is a Board of Registry Registrant with the American Society of Clinical Pathologists. She holds a MBA in Marketing from Rutgers University, and a B.S. in Medical Technology from the University of Pennsylvania.
Ina Noble can be reached at inoble@tvg-inc.com, or 215-283-5436.
About TVG
TVG provides a global view of the healthcare marketplace through custom qualitative and quantitative marketing research, consulting and training, built on 30 years of healthcare marketing experience. Our research uniquely integrates both primary and secondary data, as well as input from the full range of stakeholders influencing prescribing decisions today. TVG consulting services provide highly interactive role-play experiences including competitive simulations, strategy and positioning workshops. The TVG Marketing Seminar Series has trained over 7000 industry marketers and marketing researchers through a roster of programs that feature a faculty of experienced TVG marketing professionals.
TVG is a PDI company.
For more information:
Trisha Stapleton
215-283-5461
tstapleton@tvg-inc.com
December 2008
12/01/2008
TVG Chosen to Lead Panel Discussion at PMRG Annual Meeting
TVG has been chosen from a large field of entries to speak at the 2009 PMRG Annual Meeting. We will present "Integrating Complex Data in a Volatile World", a panel discussion on current and evolving practices in collecting and synthesizing data across key stakeholders such as patients, payors and prescribers. The panel will be led by TVG Vice President Michael Tucker, Ph.D. He will be joined on the podium by Rebecca Hudson, Product Manager, Xanodyne Pharmaceuticals, Inc. and Michael Tier, Manager, Marketing Research, Wyeth Pharmaceuticals. For more information and to register for this conference visit the PMRG website at http://www.pmrg.org/
October 2008
10/01/2008
TVG Presents at PMRG Institute
Dresher, PA – TVG, a global marketing research, training and consulting firm presented “Both Sides Now, The Great Pharmaceutical Gold Rush” on October 21 at the 2008 Pharmaceutical Marketing Research Group (PMRG) Institute conference. The round table program focused on the role of marketing research in the in-licensing and out-licensing of new products at both small and large pharma companies, and created a lively discussion of the topic between participants and speakers.
TVG was represented by John Krick, Vice President and Qualitative Team Lead, and Don Marshall, Vice President and Chief Methodologist. Joining them on podium was Dev Das, Director, Market Research, Auxilium Pharmaceuticals, Inc. and Tjun Wong, Executive Director, Market Research, Novartis Pharmaceuticals.
For more information about this presentation, contact John Krick at jkrick@tvg-inc.com, 215-283-5434.
September 2008
09/01/2008
TVG Presents on Segmentation at PBIRG Education Workshop
Dresher, PA – TVG, a global marketing research, training and consulting firm presented “Segmentation for the Advanced Market Researcher: What You Need to Know to Get the Most Out of Your Segmentation Study” at the Pharmaceutical Business Intelligence & Research Group (PBIRG) fall education workshop held on September 8, 2008. Don Marshall, TVG’s Chief Methodologist, focused on not only why and when to segment, but more importantly how to collaboratively build the segmentation to derive the best, and most practical solutions to meet your marketing objectives.
For more information about this presentation, contact Don Marshall at dmarshall@tvg-inc.com, 215-283-5435.
May 2008
05/01/2008
TVG Presents at AMA Marketing & Public Policy Conference
Dresher, PA – TVG, a global marketing research, training and consulting firm was chosen to present at the AMA Marketing & Public Policy Conference. TVG’s presentation, “Market Trends: A review of data, milestones and issues over the last 12 months impacting the US pharmaceutical industry,” was presented by Karen Fender, Senior Vice President & General Manager.
This prestigious AMA conference provides the forum for many constituencies to present and discuss the cutting-edge public policy issues of the day. Attendees included academics, marketing practitioners, state and local regulatory agencies, trade association representatives and legal professionals. Ms. Fender presented a very comprehensive overview of the realities, opportunities and challenges facing the pharmaceutical industry in 2008.
For more information about this presentation, please contact Karen Fender at kfender@tvg-inc.com, 215-283-5429.