Thursday, August 14th, 2008
DRESHER, PA - TVG, a global marketing research, consulting and training firm was chosen to present at the AMA Marketing & Public Policy Conference in May. TVG’s presentation, “Market Trends: A review of data, milestones and issues over the last 12 months impacting the US pharmaceutical industry,” was presented by Karen Fender, Senior Vice President & General Manager.
This prestigious AMA conference provides the forum for many constituencies to present and discuss the cutting-edge public policy issues of the day. Attendees included academics, marketing practitioners, state and local regulatory agencies, trade association representatives and legal professionals. Ms. Fender presented a very comprehensive overview of the realities, opportunities and challenges facing the pharmaceutical industry in 2008.
For more information about this presentation, please contact Karen Fender at kfender@tvg-inc.com, 215-283-5429.
Posted in What's New | August 14th, 2008 |
Wednesday, August 13th, 2008
DRESHER, PA - TVG, a global marketing research, consulting and training firm has been chosen to deliver an educational workshop at the PBIRG Fall Education Workshop to be held September 8, 2008 at the Bridgewater Marriott Hotel. TVG’s presentation, “Segmentation for the Advanced Market Researcher: What You Need to Know to Get the Most Out of Your Segmentation Study,” will focus on not only why and when to segment, but more importantly how to collaboratively build the segmentation to derive the best, and most practical solutions to meet your marketing objectives.
Don Marshall, Vice President and Chief Methodologist will present for TVG. The presentation will take place from 3:15 - 5:15 p.m. For more information www.pbirg.com.
Posted in What's New | August 13th, 2008 |
Thursday, July 24th, 2008
DRESHER, PA - TVG, a global marketing research, consulting and training firm has been chosen to deliver an educational workshop at the second annual Pharmaceutical Marketing Research Group (PMRG) Institute. TVG’s presentation, “Both Sides Now, The Great Pharmaceutical Gold Rush,” will focus on the role marketing research is playing in the in-licensing and out-licensing of new products by both small and large pharma companies.
TVG will be represented by John Krick, Vice President and Qualitative Team Lead, and Don Marshall, Vice President and Chief Methodologist. Joining us on the podium will be Dev Das, Director, Market Research, Auxilium Pharmaceuticals Inc. and Tjun Wong, Executive Director, Market Research, Novartis Pharmaceuticals. Our guest presenters will discuss their experiences when charged with delivering feasibility and prioritization information on in-licensed candidates. We will explore the toolbox of options available to new business/new product development teams to quickly gain a solid grounding in an unfamiliar market, and to understand and valuate the opportunities being considered. The presentation will take place Tuesday, October 21.
The 2008 PMRG Institute “The Prophet’s Toolbox” will take place October 19-21, at the Sheraton Philadelphia City Center Hotel. For more information visit www.pmrg.org.
Posted in What's New | July 24th, 2008 |
Wednesday, May 14th, 2008
DRESHER, PA – May 14, 2008 — TVG Marketing Research & Consulting, a leading provider of marketing research, marketing consulting and training to the healthcare industry, announces the promotions of two key members of their professional staff. Adam Porterfield, Psy.D., MBA, has been promoted to Associate Vice President from Executive Director, and Lisa Sternadori, MBA, has been promoted to Vice President from Associate Vice President.
Since his arrival at TVG in 2002, Adam has made a strong impact on the success of our clients through his skills at translating marketing objectives into relevant, impactful marketing research plans. As a member of our Qualitative Research Team, he has conducted several extensive programs of research that have helped shape product strategy, created positionings and messages, and fine-tuned implementation strategies for products approaching launch in the U.S., and across Europe and Asia.
Lisa Sternadori is a leading member of our Strategic Account Management Team, with a proven track record of building strong customer relationships. Her experience in sales and marketing at a number of large pharmaceutical manufacturers and her in-depth knowledge of many of the major and emerging therapeutic areas has made her a trusted advisor to several marketing research teams.
“We are thrilled to have the caliber of people represented by Adam and Lisa at TVG as we help clients navigate the increasingly complex world of pharmaceutical marketing,” said Peter Tilles, President, TVG Marketing Research & Consulting. “We congratulate them on their achievements.”
About TVG
For almost 30 years, TVG Marketing Research & Consulting has focused on the successful marketing of healthcare products. It is an industry leader in primary, custom-designed marketing research, training and consulting services. The company offers a unique systematic approach to providing knowledge about markets and customers through evidence-based insights and an experience-based vision of what products can achieve. The TVG Marketing Seminar Series has provided healthcare-specific training in the planning and management of brand marketing and marketing research to over 7000 industry professionals. Our consulting services include a variety of strategic, positioning and competitive simulation workshops.
Posted in What's New | May 14th, 2008 |
Tuesday, March 11th, 2008
DRESHER, PA – March 11, 2008 — TVG Marketing Research & Consulting, an industry leader in primary marketing research, training and consulting services has introduced an enhanced data collection tool, Chart CaptureSMResearch. Physicians make prescribing decisions one patient at a time. Traditional marketing research asks physicians to recall their last 10 patients or prescribing over the last 30 days. Chart CaptureSM Research taps into unbiased physician behavior at the individual patient level. Asking physicians to review a patient chart will often trigger recall of the actual reasons behind their therapy decisions.
The power of this research is in its ability to correlate physician attitudes, patient characteristics, clinical outcomes, and the impact of product attributes on the decision-making process. It offers the opportunity to:
Explore treatment algorithms and decision criteria
Create confidence around predictions of future behavior based on specific patient characteristics and clinical outcomes., not general perceptions
Uncover key patient types physicians identify as the most appropriate for product trial and usage
Chart CaptureSM with Patient Data Cube
Chart CaptureSM Research is being used successfully in both qualitative and quantitative research. Quantitative studies include an easy-to-use simulator, the Patient Data Cube, which enables the running of “what-if” scenarios going forward, based on actual physician behavior.
For more information
For more information about TVG’s Chart CaptureSM Research, or any of TVG’s Marketing Research services, contact Karen Fender, 215-283-5429, kfender@tvg-inc.com.
About TVG
For almost 30 years, TVG Marketing Research & Consulting has focused on the successful marketing of healthcare products. It is an industry leader in primary, custom-designed marketing research, training and consulting services. The company offers a unique systematic approach to providing knowledge about markets and customers through evidence-based insights and an experience-based vision of what products can achieve. The TVG Marketing Seminar Series has provided healthcare-specific training in the planning and management of brand marketing and marketing research to over 7000 industry professionals. Our consulting services include a variety of strategic, positioning and competitive simulation workshops.
###
Posted in What's New | March 11th, 2008 |
