TVG Marketing Seminars
In this time of rapid change and escalating uncertainty, it is critically important to solidify your knowledge and your skills to proactively manage your career and ensure future success. Plan on attending one, or more, programs in the TVG Marketing Seminar Series in 2008. Our well-respected, healthcare-targeted curriculum of seminars will prepare you to effectively manage key marketing and marketing research initiatives.
The courses are open only to employees of pharmaceutical manufacturers, providing an opportunity to exchange ideas with other pharma company participants. They will be held at the Sofitel Philadelphia — plus we offer a variety of in-house options.
Marketing Research Essentials
Welcome to the world of pharmaceutical marketing research! Explore the role of marketing research in informing brand decisions. Gain practical insights and “how-to’s” into how to successfully manage a project from problem formulation and RFP development to the final report for senior management.
Building a Strategic Marketing Plan
for Product Managers
October 22-23
Successfully plan a high impact marketing campaign utilizing a systematic approach to product marketing. Learn how to develop the right strategy, a focused product profile and achievable positioning for your product, and then how to translate them into powerful implementation tactics.
Interpreting & Applying Qualitative Marketing Research
November 11-12
Review the strengths, limitations, and interpretation strategies of the most widely used qualitative marketing research techniques. Match the right methodology to your objectives, and then work successfully with the research vendor to secure the information you need to create recommendations that will get you noticed.
Interpreting & Applying Quantitative Marketing Research
November 12-13
Explore how quantitative marketing research is being used today to answer complex business questions and guide important marketing decisions. Learn how to choose the most appropriate techniques, and how to read and interpret the results to be able to translate them into actionable information.
Current Seminars
- Marketing Research Essentials - October 7-8
- Building a Strategic Marketing Plan - October 22-23
- Interpreting & Applying Qualitative Marketing Research - November 11-12
- Interpreting & Applying Quantitative Marketing Research - November 12-13
Location: All programs will be held at the Sofitel Philadelphia Hotel in Pennsylvania.
Seminar Fees:
Seminar fees include all course materials, plus breakfasts and lunches, and one group dinner. Lodging and other meals are the responsibility of the attendee.
Cancellation Policy:
Cancellations received less than fourteen days before the beginning of each seminar are subject to a 50% cancellation fee. Substitutions may be made at any time.
For more information, Stephanie Houser at shouser@tvg-inc.com, 215.283.5412.